Derbyshire County Cricket Club

Background

Before iVvy, the club ran its private events through a system built for match-day ticketing. Everything was manual. Proposals looked poor, the CRM held little useful information, and Head of Hospitality and Events Helen Slater had no way to pull reports to manage the business.

The club wanted a sales process that matched its customer service standards elsewhere: information chefs could act on straight away, a clear brief for front-of-house on the day, and time back for the three people running sales and events end to end.

iVvy Solution

iVvy stood out to Derbyshire County Cricket Club for its smooth implementation process and how quickly the team was able to pick it up. BEOs, e-contracts, invoicing and PDF proposals now cover an event from first enquiry through to delivery, replacing what used to be a slow, manual chain of paperwork.

The platform has become part of how the team works rather than just a tool they log into. The function diary and date picker do the heavy lifting on the calendar, checking a space is free and getting an event booked in without back-and-forth over email. From there, the booking tab carries a job through to confirmation, and the statement tab keeps invoicing and payments visible to everyone who needs to see them.

Billing and invoicing, the events listing and the venue function diary see the same kind of daily use, giving Helen's team a live view of what's booked, where, and what's still outstanding before the day arrives.

The club has also switched on Instant Proposal – Email, the first product in the iVvyAI suite. It reads enquiries as they land, checks them against the club's own criteria, and enters the details into iVvy so a proposal is ready to review. Helen's team still makes the final call on what goes out, but the time from an enquiry landing to a proposal going out has gone from hours to minutes. Helen estimates it's saving her team half a day's admin each week.

The payoff shows in the day-to-day: proposals that look consistent and professional, reporting that gives Helen real numbers to manage the business, and a client experience that matches the standard the club sets everywhere else.