Experience it all - culture, music, nightlife, college sports and a productive work trip - when staying at this modern and luxurious Denton hotel. With a big town feel condensed into a vibrant downtown square, all guests delight in the fact that our charming college town offers nightlife, an extraordinary music scene, unique festivals, rave-worthy restaurants and a strong sense of community. To get a taste of the local culture, be sure to attend events like the nationally renowned Arts & Jazz Festival, 35 Denton, Thin Line Film Festival and North Texas State Fair. Home to University of North Texas and Texas Woman's University, not only is visiting students or faculty a breeze when staying at this Denton hotel, but you can also experience the excitement of the local community coming out to show school spirit at a UNT Football game. You can easily explore the area's natural beauty, too. Amongst its many parks, Denton boasts over 32,000 pristine acres where you can enjoy almost every outdoor recreational activity imaginable. Today's savvy business traveler demands more from his or her stay, and we're ready to make sure you're equipped with everything you need. From free wired & wireless Internet access to a 24-hour business center, the amenities at this Denton hotel will ensure a productive trip. With Sally Beauty Corporation right next door, you can easily walk to work. We're also conveniently located near many other area businesses, including FEMA, Peterbilt, Tetra Pak, Thermadyne, Schlumberger, and the new Target Distribution Center. From the exquisite onsite amenities to the thoughtful extra touches in the contemporary, spacious guestrooms, it quickly becomes apparent that we take the "Premier" in our name to heart. With complimentary made-to-order omelets in the Crown Café, refreshing drinks at Chasers Lounge and special event space in our perfectly sized Atrea Hall, it's our goal go above and beyond your expectations. Are you ready for the perfect trip to