TFE Hotels
Boosting Booking Conversions by 25% with iVvy
Headquartered in Sydney, TFE Hotels is a leading Australian hotel company, formed through a joint venture between Australia's TOGA Hotels and Singapore's Far East Orchard Limited. With a growing international presence, TFE Hotels offers seven distinct brands catering to a wide range of travellers. Boasting over 10,000 rooms and hosting approximately 2.5 million guests annually, TFE Hotels also manages more than 500 meetings and events each year.
Background
Before partnering with iVvy, TFE Hotels faced significant challenges with their venue management processes. Existing software solutions were inconsistent and inefficient, leading to difficulties in maintaining a single source of truth for operational performance at both local and national levels.
This lack of cohesion resulted in time-consuming quote creation, slow response times, and inaccurate reporting, hindering TFE's ability to measure success and optimise operations.
Recognising the need for a more streamlined and effective solution, TFE Hotels sought a venue management software that could enhance their operations from start to finish, support their teams in providing exceptional service, and ensure a seamless customer experience.
iVvy Solution
Since 2012, iVvy has been a trusted partner for TFE Hotels, offering a comprehensive booking engine and venue management software that connects their diverse portfolio of properties. With iVvy, TFE Hotels can now display real-time information about function spaces and group accommodation on their website and through partner sites, maximising their exposure.
By centralising all operational metrics into one unified platform, TFE Hotels have experienced remarkable improvements. Enhanced efficiency, faster response times, and robust reporting tools have provided valuable data-driven insights.
Standardised processes, such as quoting, contracting, and invoicing, are now quicker and simpler, benefiting both customer service and operational management.
iVvy's innovative software has also given TFE Hotels a competitive edge by enabling them to effectively cross-sell their properties.
Results
More booking conversions
Increase in venue leads
Active users
Live Availability
Instant Booking Rules Engine
White Label Direct Booking Engine
Third Party Distribution
Since integrating iVvy across 50+ hotels worldwide, TFE Hotels, with a team of approximately 230 users, have seen substantial benefits:
- 20-25% More Booking Conversions: using instant booking functionality, as well as quoting and lead conversion tools
- 30% Increase in Venue Leads: Enhanced visibility of venue spaces through promotion on the iVvy Marketplace
- Enhanced Marketing and Personalised Communication: Improved promotion of special offers and packages, using CRM data and re-targeting capabilities
- Efficient Database Management: A comprehensive view of all customer interactions has optimised database management
- In-Depth Performance Insights: Detailed reporting, including enquiry lead times, conversion lengths, booking patterns, marketing campaigns, and forecasting
"I would absolutely recommend using iVvy. It is an innovative and dynamic organisation that changes to the client, as well as market trends and demands. Above all, they have a fabulous team to support us through the whole journey."
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