TFE Hotels

Headquartered in Sydney, TFE Hotels is a leading Australian hotel company, formed through a joint venture between Australia’s TOGA Hotels and Singapore’s Far East Orchard Limited.

With a growing international presence, TFE Hotels offers seven distinct brands catering to a wide range of travellers. From Australia and New Zealand to Europe, Southeast Asia, and Japan, TFE Hotels provides diverse options for guests, including A by Adina, Adina Apartment Hotels, Vibe, Travelodge, Rendezvous, Quincy, and Collection by TFE Hotels.

Boasting over 10,000 rooms and hosting approximately 2.5 million guests annually, TFE Hotels also manages more than 500 meetings and events each year, offering comprehensive function space, AV, and catering services.

Background

Before partnering with iVvy, TFE Hotels faced significant challenges with their venue management processes. Existing software solutions were inconsistent and inefficient, leading to difficulties in maintaining a single source of truth for operational performance at both local and national levels. This lack of cohesion resulted in time-consuming quote creation, slow response times, and inaccurate reporting, hindering TFE’s ability to measure success and optimise operations.

Recognising the need for a more streamlined and effective solution, TFE Hotels sought a venue management software that could enhance their operations from start to finish, support their teams in providing exceptional service, and ensure a seamless customer experience.

iVvy Solution

Since 2012, iVvy has been a trusted partner for TFE Hotels, offering a comprehensive booking engine and venue management software that connects their diverse portfolio of properties. With iVvy, TFE Hotels can now display real-time information about function spaces and group accommodation on their website and through partner sites, maximising their exposure.

Shahnaz Bakhshay, Global Sales Officer for TFE Hotels, noted the transformative impact of iVvy: “The system itself is cloud-based, it’s seamless, it’s effective, and the possibilities are endless, simply because of the customisation and integration with our existing systems.”

By centralising all operational metrics into one unified platform, TFE Hotels have experienced remarkable improvements. Enhanced efficiency, faster response times, and robust reporting tools have provided valuable data-driven insights. Standardised processes, such as quoting, contracting, and invoicing, are now quicker and simpler, benefiting both customer service and operational management.

“The reporting as well as the forecasting tools are incredible,” Shahnaz added, “and that gives us data to make strategic decisions for the future.”

iVvy’s innovative software has also given TFE Hotels a competitive edge by enabling them to effectively cross-sell their properties. Whether showcasing versatile spaces like conference rooms or highlighting dining options such as restaurants and bars, iVvy provides clients with a comprehensive view of all the services TFE Hotels offer.

Results

Since integrating iVvy across 50+ hotels worldwide, TFE Hotels, with a team of approximately 230 users, have seen substantial benefits:

• 20-25% More Booking Conversions: using instant booking functionality, as well as quoting and lead conversion tools
• 30% Increase in Venue Leads: Enhanced visibility of venue spaces through promotion on the iVvy Marketplace.
• Enhanced Marketing and Personalised Communication: Improved promotion of special offers and packages, using CRM data and re-targeting capabilities
• Efficient Database Management: A comprehensive view of all customer interactions has optimised database management.
• In-Depth Performance Insights: Detailed reporting, including enquiry lead times, conversion lengths, booking patterns, marketing campaigns, and forecasting, has provided a better understanding of business performance.