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Setting up an SPF Record

An SPF record tells email recipients that the iVvy marketing system has been authorised to send emails on your behalf. As a result, this helps reduce the chance of being marked as spam or getting blocked when sending our your correspondence.

Sender Policy Framework (SPF) is an email validation system designed to prevent email spam by detecting email spoofing, a common vulnerability, by verifying sender IP addresses. SPF allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record (or TXT record) in the Domain Name System (DNS). Mail exchangers use the DNS to check that mail from a given domain is being sent by a host sanctioned by that domain's administrators.

It is important to understand what you are doing when setting up SPF records, because if you get something incorrect when following the below process there could be unfortunate consequences. So if you are not sure what you are doing, it’s best to get your IT Administrators assistance when completing.

If you have an existing SPF record, then you can add this to it:


If you do not have an SPF record already, then you should setup an SPF record like this…

v=spf1 mx:<domain here> include:ivvy.net ~all

Of course replace <domain here> with your domain name.

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