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Dashboard Explanation


Glossary

  • MTD: Month To Date
  • LYMTD: Last Year Month to Date
  • YTD: Year to Date
  • LYTD: Last Year to Date
  • Rev: Revenue

Sales and Yield Activity

Sales and yield activity is for you to track your performance this month. The values are based on what you have done this month, not what month the booking was created on or when the event is being held.

Confirmed Sales

Total revenue of bookings belonging to all won leads that have been confirmed in the current month. This revenue figure does not take into consideration when the event is occuring. This taco needs a budget set for the month for the taco to register the following breakdown:

  • Green - Total revenue of bookings that belong to a won lead confirmed in the month.
  • Orange - Total revenue of tentative bookings that belong to a lead that is not set to won.
  • White - Set the end of the taco to the forecast value for the month, or the budget if one isn’t set.

Conversion Rate

The conversion rate of leads set to won or lost in this month. This conversion rate does not take into account when the lead was created, or when the event is being held, it is just the conversion rate for activities you have performed this month. For example, if there are 6 won leads and 2 lost leads, 6 out of 8 leads have been converted therefore the rate is 75%.

Yields

C&I Rev/ Rooms

The total C&I revenue per function space of won leads that have a tentative or confirmed booking. C&I revenue is the total amount of the booking minus the accommodation. All function spaces included in the report dashboard are counted towards the number of function spaces, unless the space is a parent space that can be broken up into smaller spaces - in which case only the parent m2 space is included.

C&I Rev / Delegate / Day

The total CI revenue per delegate per day of won leads that have a tentative/confirmed booking. CI revenue is the total amount of the booking minus accommodation. The maximum number of delegates on any day of the booking is the number used for each booking.

C&I Rev / SQR METRE

The total C&I revenue per function space sqr metre of won leads that have had their status changed to tentative or won in this month. CI revenue is the total amount of the booking minus accommodation.

Sales Activity

Leads

  • Leads MTD - Total new leads received in the current month (including cancelled, lost etc..).
  • Value MTD - The ‘value’ is the values of all of the quotes attached to these leads.


Quotes

  • Quotes MTD - Total quotes created in the current month (excluding multiple versions of a single quote).
  • Value MTD - Total value of the quotes created this month. The system will only consider the the latest version of a quote if there a more than one version of it. This value of quotes can be different to the value of leads because leads and quotes can be created in different months.

Bookings

  • Bookings MTD -Total quotes converted to bookings within this month (excludes bookings later cancelled).
  • Value MTD - Total value of all the bookings.


Lost

  • Leads Lost MTD - Total number of leads set to cancelled and lost. It does not count regretted leads.
  • Value MTD - The value is based on either the estimated lead value or the value of the quote if there is one.

Revenue

This section details the breakup of bookings confirmed this month into conferences, weddings, and other categories. You have to categorise your event types to one of these categories in Settings > Venues > Event Types otherwise all revenue will show up in the “other” category.

 


Current sales Pipeline

The current active sales pipeline section show you the current state of your sales pipeline. It is a way of determining your future opportunities, not a record of your activities for the month.

  • Leads - This is the current number of leads that have not been won, lost or regretted.
  • Unquoted - This is the current number of leads that have not been qon, lost or regretted, and do not have a quote.
  • Quotes - The current number of leads that have not been won, lost or regretted, and do have a quote attached to them. You can see the breakup of revenue in the categories below.
  • Tentative - The current number of leads that have not been won, lost or cancelled, and currently have a tentative booking.
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