Predictive Automation

In an ever-increasing data-driven world, new technologies and methodologies are disrupting the way we do business.

For marketers, advancements in artificial intelligence, data science, and technologies such as cloud and IoT present a great opportunity to reach customers through behavioural and predictive analysis. The resulting insights can power marketing automation engines and deliver a competitive advantage for marketers who are keen to innovate.

Imagine a world where you can tell when a customer is about to purchase before they even do.

Date

4 April 2017

Time

12 pm AEST

Cost

Free for AMI members
$30 for non-members

Delivery

Online webinar


Webinar Overview

In this webinar, Paul Dovas, Regional Sales Director of Adatos, will share with you:

  • A jargon buster of the latest trend in Martech
  • Why you need to know about Deep Learning and its impact on marketing
  • The power of behavioural profiling and predictive analysis
  • How to bring your data insights to market and develop competitive advantage
  • A peak into the near future and why we can expect a data deluge

Speaker

Paul Dovas

Regional Sales Director (Australia), Adatos
Founder, Dovas Digital

Paul Dovas has over 16 years of service in the media industry, more recently transitioning the Australian Industry's peak print body, the Audited Media Association of Australia (AMAA), into a broader media organisation, through the reformation of traditional print metrics to an expanded model which included digital media. Paul recently launched Dovas Digital, a consultancy focusing on digital strategy, innovation, change management, and technology assessment for corporates, SME's, and start-ups.

Paul's previous working life spans a broad and diverse spectrum having started in insolvency and ending up at the cutting edge of computer science, data science, and artificial intelligence.


Register Now!

AMI Member

  • AMI Member

    Available for AMI members only. Please be sure to use your exact name and email address listed on your membership

    Free For All AMI Members

Non Member

  • AMI Non Member

    $30.00