Early Bird Tickets are your standard tickets that have a reduced price if people purchase them by a certain date. To create an Early Bird Ticket, you must first create the standard priced Ticket. For details on how to do this, see the Help article Adding a Ticket
To create an Early Bird Ticket:
In the events section:
Edit the event that you wish to create early bird tickets for:
On the event dasboard click on tickets.
Click Edit next to the Ticket to want to add Early Bird Ticket to. (Or Adding a Ticket if you havent created the ticket yet)
Across the top menu where it gives you your ticket options, select early bird tickets
Click on add cost
Type in the Cost, and then the final date the Early Bird Ticket will be available until.
The cost of the Early Bird Ticket will be automatically displayed on your website until the day following the date you indicated in Step 6. After that, the price will return to the standard Ticket price.